Chanel 's art

MOBILE ART is a traveling exhibition and is a celebration of the iconic work of Chanel.

Karl Lagerfeld has asked 15 artists to create work inspired by the iconic quilted Chanel bag, which Coco Chanel first showed in 1955. The artists were given complete freedom to create artworks inspired by the elements that create the identity of CHANEL.

The architect Zaha Hadid is responsible for the design of the mobile exhibition pavilion for Chanel. The building, which is composed of continuously arching elements, can be taken apart and transported. Starting in Hong Kong, Chanel plans to deploy Hadid’s pavilion for an exhibition called Mobile Art. The structure will travel for two years, dropping in on Tokyo, Los Angeles, New York, Paris, Moscow and London.

The architectural structure of the Pavilion is a series of continuous arch-shaped elements, with a courtyard in its central space. The glazed ceiling adjusts to allow for control of the interior temperature in response to the particular climate conditions of each venue city.

The size of the Pavilion is 29m x 45m, a total of 700sqm. The overall height is 6m, with the floor raised 1.00m above the existing ground surface. In light of the extensive shipping between cities, each structural segment has a maximum width of 2,25m.

The 65sqm central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and a public area of the Pavilion. A 25sqm cloakroom is also provided.

First meeting will be in Hong kong from 27 February to 5 April, 2008

For more information of the CHANEL MOBILE ART in your area:

www.chanel-mobileart.com